Print and mail on demand are both business models that rely on a third-party to make your products, fulfill orders, and ship them to your customers. This allows you to build your brand without the high startup costs of building a traditional physical store or investing in a warehouse full of inventory. This type of business also helps you test new ideas and designs without the risk of investing in large quantities of unsellable inventory.
In addition to reducing risk, using a print and mail on demand company can help you reduce waste by only printing marketing items when they are ordered. This can be a huge benefit to non-profits that don’t have the storage space for unused materials and are often required to dispose of old or unsold marketing items after a certain amount of time.
The most popular example of a print and mail on demand company is a t-shirt or coffee mug company that utilizes a white label product and prints a single item once an order is placed. This type of model is also commonly referred to as drop-shipping and is similar to how manufacturers use the just-in-time inventory method to reduce overhead expenses.
Another advantage of a print and mail on demand company, is the ability to create personalized and customized marketing pieces. This type of customization has been shown to increase response rates and can be a great tool for attracting new customers.
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